Love for detail


La Fiorentina is an historical shop in the heart of Biella. Since 1935 we have been interpreting the taste of Italian living, suggesting elegant and sophisticated solutions to live your house to the fullest, from items for the textile design, to lingerie and home-wear.

Quality and refinement, combined with our love for details, represent the priority of our suggestions. The careful selection of the products and the attention towards the clients are the qualities that have always characterized us.

Style is in the details.

La Fiorentina, Biella

Shop


Quality

Since 1935 our family has selected the best embroidery offered by the Tuscan tradition. Quality, craftsmanship and elegance are our points of strength.

Competence

A professional and expert team is ready to greet you in the shop to lead you through the best choice, according to your needs.



Selection

Three floors of exhibition, with more than 50 brands and historical artisan firms to offer a wide variety of men and women’s underwear, homewear, beachwear, duvets, linen for bedroom and bathroom and kitchen, ideas and inspirations for your home.

Customization

Experienced hands produce our customizations and personalized items. We can realize exclusive embroidery on pieces for kids, men, women and home.

Our suggestions


  • All
  • Household Linen
  • Men and women’s underwear

Quality choice

Our brands


Buy online!


Coming Soon

Updates from La Fiorentina

Offers and news


New Website for La Fiorentina


La Fiorentina, the historical shop in Biella, has renovated its online shop window!

The Shop


Our crown jewel is the assortment. We satisfy each of your needs!