La Fiorentina is an historical shop in the heart of Biella. Since 1935 we have been interpreting the taste of Italian living, suggesting elegant and sophisticated solutions to live your house to the fullest, from items for the textile design, to lingerie and home-wear.

Quality and refinement, combined with our love for details, represent the priority of our suggestions. The careful selection of the products and the attention towards the clients are the reasons why our brand is well-known throughout the area.

The shop’s opening hours:
9:30 - 12:30 | 15:30 - 19:30.
Thursday: open all day
Closed on Monday morning


It originates from the family experience in the choice and selection of the best embroidery in the Tuscan reality, with more actual suggestions. Quality, craftsmanship and elegance are our strengths.


Experience and professionalism characterise the shop’s staff. You’ll find a team of six colleagues who are eager to help you and that will lead you to the best choice.


Three floors of exhibition, with more than 50 brands and historical artisan firms to offer a wide variety of men and women’s underwear, homewear, beachwear, duvets, linen for bedroom and bathroom and kitchen, ideas and inspirations for your home.