Love for detail

La Fiorentina is an historical shop in the heart of Biella. Since 1935 we have been interpreting the taste of Italian living, suggesting elegant and sophisticated solutions to live your house to the fullest, from items for the textile design, to lingerie and home-wear.

Quality and refinement, combined with our love for details, represent the priority of our suggestions. The careful selection of the products and the attention towards the clients are the qualities that have always characterized us.

Style is in the details.

La Fiorentina, Biella



Since 1935 our family has selected the best embroidery offered by the Tuscan tradition. Quality, craftsmanship and elegance are our points of strength.


A professional and expert team is ready to greet you in the shop to lead you through the best choice, according to your needs.


Three floors of exhibition, with more than 50 brands and historical artisan firms to offer a wide variety of men and women’s underwear, homewear, beachwear, duvets, linen for bedroom and bathroom and kitchen, ideas and inspirations for your home.


Experienced hands produce our customizations and personalized items. We can realize exclusive embroidery on pieces for kids, men, women and home.

Our suggestions

  • All
  • Household Linen
  • Men and women’s underwear

Quality choice

Our brands

Updates from La Fiorentina

Offers and news

Nuovi allestimenti in negozio!

Abbiamo voluto dare una nuova veste agli spazi espositivi per ospitare nel migliore dei modi le nuove collezioni.

Stars of Underwear Gala - La Fiorentina has been one of the winners of the 21st edition

Saturday 2nd February the 21st edition of the Stars of Underwear Gala has revealed the winners of the 2019 competition in the spectacular setting of Palazzo Borghese.